User friendly and simple to navigate, the site is the perfect source of information for both pool users and pool retailers, highlighting new product information and tips for pool care and water conservation.

Partnering with specialist online technical consultancy agency, Rethink Studios, Zodiac has effectively rebuilt the site from the ground up with the guidance of research and feedback from pool owners, dealers, internal stakeholders and web professionals.

The result is an energetic website with a strong focus on lifestyle – a refreshing change for industry users.

“With the launch of exciting new products in 2008 and also the growth of new brands under the Zodiac umbrella, we needed to ensure that we had a website that could be expanded and would also support the launch of our new products,” comments Jade Gardner, Marketing Communications Manager for Zodiac Group Australia, “the new site allows for this and also a stronger consumer focus, especially with an increasing emphasis on the outdoor lifestyle.”

She continues:

“We have a lifestyle product and at Zodiac we live for the outdoors – our products promote a fun, active, healthy lifestyle. As such, it was important that the new website reflects not only our focus on our customers and products, but Zodiac’s reputation as a dynamic company that does things differently.”

The new site clearly establishes Zodiac as the quality pool equipment provider with a reputation for equipment that is reliable, stylish, innovative and easy to use.

One of the prime objectives of the site was to reduce the complexity many consumers face through owning and maintaining a swimming pool.

Pool owners can quickly find and learn about the most appropriate Zodiac products for their needs, their features and benefits and also tips for pool maintenance. Other features include pool planning, pool water saving tips and an easy to use Zodiac dealer locator.

Allowing pool owners to do this type of research before purchasing makes the task of pool maintenance undoubtedly easier.

Visit the new zodiac website, at www.zodiac.com.au and get into the swim with the very best information on pool care on hand.

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